Goodman, John A.

Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill. ; 24 cm.

Includes bibliographical references and index.

This book provides guidance from the nation's leading authority on measuring and improving the customer experience.

0814413331 9780814413333

2008055729


Customer relations--Management.
Customer services.

HF 5415.5 / G672 2009

658.8/12