Entrepreneurial management /
Robert J. Calvin.
- New York : McGraw-Hill, [2002].
- vii, 295 p. ; 24 cm.
- The McGraw-Hill executive MBA series. .
Includes index.
Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.