Calvin, Robert J.

Entrepreneurial management / Robert J. Calvin. - New York : McGraw-Hill, [2002]. - vii, 295 p. ; 24 cm. - The McGraw-Hill executive MBA series. .

Includes index.

Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.

0071382003 (alk paper)

2001044982


New business enterprises--Management.

HD 62.5 / C34 2002

658.4/21