Tourist customer service satisfaction : an encounter approach /
by Francis P. Noe, Muzaffer Uysal and Vincent P. Magnini.
- New York : Routledge, 2010.
- ix, 193 p. ; 24 cm.
Includes bibliographical references and index.
Tourist Customer Service Satisfaction, fully explores this relationship by defining the specific kinds of verbal and nonverbal messages needed for successful exchanges, outlining how the service provider ougth to behave and cope in a situation, as well as detailing positive approaches that enhance service provider's role performance.