McCabe, Scott. <br/><br/>
Marketing communications in tourism and hospitality :  concepts, strategies and cases / 
 Marketing communications in tourism & hospitality. 
Scott McCabe. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Butterworth-Heinemann,  2009. 
 - xx, 300 p. :  ill. ;  25 cm. 
 - Hospitality, leisure, and tourism. .
 - Hospitality, leisure, and tourism series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications. 
<br/><br/> Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases discusses this vital discipline specifically for the tourism and hospitality industry. 
<br/><br/><label>ISBN: </label>0750682779 9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Communication in marketing--Cases.<br/>Hospitality industry--Marketing.<br/>Hospitality industry--Marketing--Cases.<br/>Tourism--Marketing.<br/>Tourism--Marketing--Cases.
<br/><br/><label>LC Class. No.: </label>TX 911.3  / M3 M33 2009 
<br/><br/><label>Dewey Class. No.: </label>647.940688