Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy. / 
J. Paul Peter, Jerry C. Olson. 
 - 8th. ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xix , 555 p. :  ill., map ;  27 cm. 
<br/><br/> Cover Title; Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes. 
<br/><br/><label>ISBN: </label>9780071259354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.3   / P46 2008