Batra, Satish K.  1944- <br/><br/>
Consumer behaviour :  text and cases / 
by Satish K. Batra and SHH Kazmi. 
 - 1st. ed. 
 - New Delhi :  Anurag Jain,  2004. 
 - xiv, 536 p. :  ills. ;  24.5 cm. 
<br/><br/> Includes glossary, bibliography and index. 
<br/><br/> The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.  
<br/><br/> Young Adult 
<br/><br/><label>ISBN: </label>8174463607 (pb), 8174463615 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / M37 2004