Michaelson, Gerald A. <br/><br/>
Sun Tzu strategies for marketing :  12 essential principles for winning the war for customers / 
by Gerald A. Michaelson with Steven W. Michaelson. 
 - 1st. ed. 
 - New York :  McGraw-Hill,  2004. 
 - xi, 244p. :  illus. ;  23cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071427317 (alk. paper) 
<br/><br/><label>LCCN: </label>2003018815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sunzi, 6th. cent. B.C. Sunzi bing fa.
<br/><br/><label>LC Class. No.: </label>HF 5415  / M5268 2004