Zappala, Joseph M. <br/><br/>
Public relations worktext :  a writing and planning resource / 
by Joseph M. Zappala and Ann R. Carden. 
 - 2nd. ed. 
 - Mahwah, New Jersey and London :  Lawrence Erlbaum Associates, Publishers,  2004. 
 - xv, 350p. :  illus. ;  23.5cm. 
<br/><br/> Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998. Variant title: Public relations workbook. 
<br/><br/> Includes appendix and indices. 
<br/><br/> All Grades 
<br/><br/>
<br/><br/><label>ISBN: </label>0805842632 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2003023118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM 1221   / Z37 2004