Schmarzo, Bill, <br/><br/>
Big data MBA :  driving business strategies with data science / 
Bill Schmarzo. 
 - xxvii, 283 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/> Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage.  
<br/><br/><label>ISBN: </label>9781119181118 (pbk.) 1119181119 
<br/><br/><label>LCCN: </label>2015955444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence--Data processing.<br/>Business planning--Statistical methods.<br/>Data mining.<br/>Management--Data processing.<br/>Big data.<br/>Business--Data processing.
<br/><br/><label>LC Class. No.: </label>HD 38.7   / S36 2016