Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - Belmont :  Wadsworth Pub. Co.,  c1997. 
 - xix, 324 p. :  ill., maps ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534262740 (acid-free paper) 
<br/><br/><label>LCCN: </label>96019353  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>LC Class. No.: </label>P 96 M34  / A4 1997 
<br/><br/><label>Dewey Class. No.: </label>384.54/068