Kotler, Philip. <br/><br/>
Principles of marketing. 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1981. 
 - xxi, various pagings :  illus. ;  24cm. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>ISBN: </label>0137015321 
<br/><br/><label>LCCN: </label>7922895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / K76 1981