Essentials of strategic management: the quest for competitive advantage /
John E. Gamble
- Sixth Edition.
- xxxiii, 393 pages : color illustrations ; 26 cm
Revised edition of the authors' Essentials of strategic management, [2017]
Includes bibliographical references and index.
"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. .
9781259927638 (paperback) 9781260092271
2017059878
Strategic planning. Business planning. Competition. Strategic planning--Case studies. BUSINESS & ECONOMICS / Management.