Gamble, John

Essentials of strategic management: the quest for competitive advantage / John E. Gamble - Sixth Edition. - xxxiii, 393 pages : color illustrations ; 26 cm

Revised edition of the authors' Essentials of strategic management, [2017]

Includes bibliographical references and index.

"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. .

9781259927638 (paperback) 9781260092271

2017059878


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
BUSINESS & ECONOMICS / Management.

HD 30.28 / G36 2019