Product management / 
edited by Mario McClure. 
 - viii, 281 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781635493825 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>GS HF   / 5415.15 P76 2017