Arens, William F. <br/><br/>
Essentials of contemporary advertising / 
William F. Arens, David H. Schaefer. 
 - Boston :  McGraw-Hill Irwin,  c2007. 
 - xxviii, 558 p. :  ill. (chiefly col.), map ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 506-521) and indexes. 
<br/><br/><label>ISBN: </label>0073136662 (alk. paper) 9780073136660 
<br/><br/><label>LCCN: </label>2005057672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821  / A74 2007 
<br/><br/><label>Dewey Class. No.: </label>659.1