Greene, Cynthia L.,

Entrepreneurship : ideas in action / Cynthia L. Greene. - 6th edition. - xv, 434 pages : color illustrations ; 29 cm

Includes index.

1. Should You Become an Entrepreneur?2. Entrepreneurs in a Market Economy.3. Develop a Business Plan.4. Identify and Meet a Market Need.5. Market Your Business.6. Distribution, Promotion, and Selling.7. Select a Type of Ownership.8. Locate and Set Up Your Business.9. Plan and Track Your Finances.10. Operations Management.11. Human Resource Management.12. Risk Management.13. Management for the Future.Glossary.Index.

9781337904698

2017278913


Entrepreneurship.
Entrepreneurship.

HB / 615 G74 2019