Entrepreneurship : ideas in action /
Cynthia L. Greene.
- 6th edition.
- xv, 434 pages : color illustrations ; 29 cm
Includes index.
1. Should You Become an Entrepreneur?2. Entrepreneurs in a Market Economy.3. Develop a Business Plan.4. Identify and Meet a Market Need.5. Market Your Business.6. Distribution, Promotion, and Selling.7. Select a Type of Ownership.8. Locate and Set Up Your Business.9. Plan and Track Your Finances.10. Operations Management.11. Human Resource Management.12. Risk Management.13. Management for the Future.Glossary.Index.