Armstrong-Gibbs, Fiona. <br/><br/>
Marketing fashion footwear :  the business of shoes / 
Fiona Armstrong-Gibbs and Tamsin McLaren. 
 - 240 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR. 
<br/><br/><label>ISBN: </label>9781472579317 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Footwear industry.<br/>Fashion merchandising.<br/>Shoes--Marketing.
<br/><br/><label>LC Class. No.: </label>HD 9787.   / A2 A76 2017