Product testing with consumers for research guidance : special consumer groups / edited by Louise S. Wu and Ayn D. Gelinas. - Philadelphia, PA : ASTM, 1992. - v. : ill. ; 23-24 cm. - vol. 2 .

0803114796

1064-8534

93642538


Commercial products--Testing--Congresses.
Consumers' preferences--Congresses
Marketing research--Congresses.
New products--Congresses.

HF 5411 / P76 1992