Lamb, Charles W., Jr. <br/><br/>
Marketing cases / 
by Charles W. Lamb, Jr., O.C. Ferrell and William M. Pride. 
 - Boston :  Houghton Mifflin Company,  1983. 
 - viii, 450p. :  illus. ;  23cm. 
<br/><br/><label>ISBN: </label>0395326362 
<br/><br/><label>LCCN: </label>82081740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5413.3  / L 1983