Johnson, William C.  1954- <br/><br/>
Total quality in marketing / 
by William C. Johnson, Richard J. Chvala. 
 - Delray Beach, Fla. :  St. Lucie Press,  c1996. 
 - xix, 276 p. ;  24 cm. 
 - The St. Lucie Press total quality series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1884015131 
<br/><br/><label>LCCN: </label>95206662  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Total quality management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / J63 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8