Mass media : systems and effects /
W. Phillips Davison, James Boylan, Frederick T. C. Yu.
- 2nd ed.
- New York : Holt Rinehart and Winston, c1982.
- x, 264 p. ; 24 cm.
Includes index.
Bibliography: p. 230-252.
0030524814 (pbk.)
81007182
Communication--Social aspects. Mass media--Social aspects.