Ferguson, Sherry Devereaux. <br/><br/>
Researching the public opinion environment :  theories and methods / 
Sherry Devereaux Ferguson. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - xvi, 296 p. ;  24 cm. 
 - Sage series in public relations .
<br/><br/>Includes bibliographical references (p. 263-282) and index. 
<br/><br/><label>ISBN: </label>0761915303 (hc : acid-free) 0761915311 (pb : acid free) 
<br/><br/><label>LCCN: </label>00008509  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and public opinion.<br/>Public opinion polls.<br/>Public opinion.
<br/><br/><label>LC Class. No.: </label>HM 261  / F47 2000 
<br/><br/><label>Dewey Class. No.: </label>303.3/8