Waite, Kathryn, <br/><br/>
The essentials of digital marketing / 
Kathryn Waite and Rodrigo Perez-Vega. 
 - x, 234 pages :  illustrations ;   25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Digital marketing mix -- Digital technology adoption - Customer experience design -- Digital service quality -- Online consumer engagement -- Crowdsourcing and crowdfunding -- Digital Content planning -- Metrics and analytics -- Social media metrics and analytics -- The digital marketing skills gap -- Developing an online profile. 
<br/><br/><label>ISBN: </label>9781911396024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic commerce.<br/>Digital media.<br/>BUSINESS & ECONOMICS--Industrial Management.<br/>BUSINESS & ECONOMICS--Management.<br/>BUSINESS & ECONOMICS--Management Science.<br/>BUSINESS & ECONOMICS--Organizational Behavior.<br/>Digital media.
<br/><br/><label>LC Class. No.: </label>HF  / 5415.1265  W35 2018