Cravens, David W. <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xvi, 624 p. :  ill. ;  26 cm. + 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Missing CD-ROM. 
<br/><br/>Includes bibliographical references and index of cases. 
<br/><br/><br/>System requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>LCCN: </label>98003555  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415  / C72 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/02