Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 2d ed. 
 - New York :  Macmillan,  c1980. 
 - xvii, 796 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0024217603 0029796407 (International ed.) 
<br/><br/><label>LCCN: </label>79011163  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / T83 1980 
<br/><br/><label>Dewey Class. No.: </label>658.8/35