Saunders, Dave.

Best ads : fantasy in advertising. - London : B.T. Batsford, 1997. - 128 p. : chiefly ill. (some col.) ; 25 cm.

Includes index. Other titles: Fantasy in advertising.

This book shows how advertisers play with our dreams to make us spend money.

0713481048


Advertising -- Psychological aspects
Advertising.
Commercial art.

NC 997 / S987 1997