Saunders, Dave.
Best ads : fantasy in advertising.
- London : B.T. Batsford, 1997.
- 128 p. : chiefly ill. (some col.) ; 25 cm.
Includes index. Other titles: Fantasy in advertising.
This book shows how advertisers play with our dreams to make us spend money.
0713481048
Advertising -- Psychological aspects
Advertising.
Commercial art.
NC 997 / S987 1997