Wheeler, Alina <br/><br/>
Designing brand identity  an essential guide for the entire branding team/ 
Alina Wheeler 
 - Fifth edition 
 - xi, 324pages:  Illustration,  28cm.  
<br/><br/>Includes bibliographic reference and index. 
<br/><br/>Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies 
<br/><br/><label>ISBN: </label>9781118980828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (marketing)
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Trademarks--design
<br/><br/><label>LC Class. No.: </label>HD   / 69 W44 2018