Grewal, Dhruv,  Babson College <br/><br/>
Marketing / 
Dhruv Grewal ; Michael Levy. 
 - Fifth edition. 
 - xi, 464 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 417-439) and index. 
<br/><br/><label>ISBN: </label>9781259446290 1259446298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415   / G74 2017