Fundamentals of business marketing education :  a guide for university-level faculty and policymakers / 
J. David Lichtenthal, editor. 
 - New York :  Best Business Books,  c2004. 
 - xviii, 298 p. ;  23 cm. 
<br/><br/> "This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0789001217 (case : alk. paper) 0789001322 (soft : alk. paper) 
<br/><br/><label>LCCN: </label>2003016230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Industrial marketing--Management.<br/>Industrial marketing--Study and teaching (Higher)<br/>Business education--Curricula.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .F857 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/0071/1