Crafting and executing strategy : the quest for competitive advantage: concepts and cases /
Crafting and executing strategy
Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble and Christi, A.J. Strickland III,
- 22ND edition.
- xlviii, 370 pages ; 26 cm
This International student edition is for use outside of the U.S. -- front cover
Includes bibliographical references and index.
rafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author Margaret Peteraf a highly regarded researcher helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies -- Publisher's webpage
Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview1 What is Strategy and Why is it Important2. Charting a Company's Direction Section B: Core Concepts and Analytical Tools3. Evaluating a Company's External Environment4. Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy5. The Five Generic Competitive Strategies6. Strengthening a Company's Competitive Position7. Strategies for Competing in International Markets8. Corporate Strategy9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure11. Managing Internal Operations12. Corporate Culture and Leadership