Langham, Tony, <br/><br/>
Reputation management :  the future of corporate communications and public relations / 
written and curated by Tony Langham FCIPR, MPRCA. 
 - First edition. 
 - xxxviii, 269 pages :  illustrations, tables, graphs, charts ;  21 cm. 
 - PRCA practice guides .
 - PRCA practice guides. .
<br/><br/>Includes bibliographical references (pages 245-254) and index. 
<br/><br/> A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. 
<br/><br/><label>ISBN: </label>9781787566101 1787566102 
<br/><br/><label>LCCN: </label>2018419768 
<br/><br/><label>Nat. Bib. No.: </label>GBB8C5820  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>018933880  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Social responsibility of business.<br/>Corporations--Public relations.<br/>Social responsibility of business.
<br/><br/><label>LC Class. No.: </label>HD 59.2  / 59.2 L36 2019 
<br/><br/><label>Dewey Class. No.: </label>659.2