Hawkins, Del I.  <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best 
 - 10th ed.  
 - New York :  McGraw-Hill Irwin,   c2007.  
 - xxiv, 790 p. :  col. ill. ;  25 cm.  
<br/><br/> Includes appendix and indexes.  
<br/><br/><label>ISBN: </label>9780071106689 
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / U66 C65 2007