Cateora, Philip R.  <br/><br/>
International marketing/ 
Philip R. Cateora,  R. Bruce Money,  Mary C. Gilly, and John L. Graham 
 - 19th edition 
 - xxvi, 710 pages :   color illustrations ;   28 cm. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>9781266151637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises<br/>Marketing—International aspects<br/>Global trade and commerce
<br/><br/><label>LC Class. No.: </label>HF 1416  / I58 2024