Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling (Author) - Seventh edition. International student edition - xvii, 349 pages : illustrations ; 23 cm

Includes bibliography and index


Chapter 1: IntroductionPART ONE: Industry Dynamics of Technological InnovationChapter 2: Sources of InnovationChapter 3: Types and Patterns of InnovationChapter 4: Standards Battles, Modularity, and Platform CompetitionChapter 5: Timing of EntryPART TWO: Formulating Technological Innovation StrategyChapter 6: Defining the Organization’s Strategic DirectionChapter 7: Choosing Innovation ProjectsChapter 8: Collaboration StrategiesChapter 9: Protecting InnovationPART THREE: Implementing Technological Innovation StrategyChapter 10: Organizing for Innovation Chapter 11: Managing the New Product Development ProcessChapter 12: Managing New Product Development TeamsChapter 13: Crafting a Deployment Strategy

97871265073350


Technological innovations--Management
Strategic planning Research, Industrial--Management
New products--Management

HD 45 / S35 2023