E-commerce management : text and cases / 
edited by B.R. Sharma. 
 - viii, 345 pages :   illustrations ;   24 cm 
<br/><br/>Includes bibliography and index 
<br/><br/>1. Electronic Commerce 1 -- 2. The World of E-Retailing and E-Retailing Management 29 -- 3. Development of E-commerce Technology 74 -- 4. E-shopping for Consumers 110 -- 5. The Digital Retailer and Customer Relationship Management 156 -- 6. E-Commerce and E-Business Management 173 -- 7. The Role of Marketing Database Management 220 -- 8. Multi-Channel Coordination and E-Business 239 -- 9. Management Information System 302 -- Bibliography 342 -- Index 344. 
<br/><br/> "It is hoped that it would work as a very important source of information for the student of commerce, taxation and management". 
<br/><br/><label>ISBN: </label>9789393884046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-Commerce<br/>Internet Marketing<br/>Business Management
<br/><br/><label>LC Class. No.: </label>HF 5548.32   / E36 2022