Understanding research for business students / Authored and edited by 3G E-learning - xii, 319 pages : color illustrations ; 26 cm

Includes bibliography and index

Chapter 1 Business Research 1 -- Chapter 2 Business Research Design 47 -- Chapter 3 Data Collection 93 -- Chapter 4 Hypothesis 129 -- Chapter 5 Sampling 185 -- Chapter 6 Data Analysis 227 -- Chapter 7 Research Report 271.

A Business research program is surely a preferred way for businesses to train and educate their managers and other staff member in a vast array of different fields. Business research can relate to economics, business strategy and ethics, in fact, anything associated with modern business and trade. Research methodology is the path through which researchers need to conduct their research. It shows the path through which these researchers formulate their problem and objective and present their result fro the data obtained during the study period. Business research helps to identify opportunities and threats. It helps identify problems and using this information, wise decisions can be made to tackle the issue appropriately. It helps to understand customers better and hence can be useful to communicate better with customer or stakeholders. Undertaking research in business management is important since it aids a business plan for the future, based on what may have occurred in earlier times." Book Cover

9781984658807


Business research
Research methodology
Data analysis in business
Research in business education

HF 54.5 / T47 2022