Peng, Mike W.,  1968- <br/><br/>
Global strategy / 
Mike Peng. 
 - Fifth edition. 
 - xx, 460 pages :   illustrations (color) ;   28 cm 
<br/><br/> Actually published Boston, MA.  Previous edition: Boston: Cengage Learning, 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Foundations of global strategy. Strategizing around the globe ; Managing industry competition ; Leveraging resources and capabilities ; Emphasizing institutions, cultures, and ethics<br/>Business-level strategies. Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Making strategic alliances and networks work ; Managing competitive dynamics<br/>Corporate-level strategies. Diversifying and managing acquisitions globally ; Strategizing, structuring, and innovating around the world ; Governing the corporation globally ; Strategizing on corporate social responsibility<br/>Integrative cases 
<br/><br/> "The world's best-selling global business trategy textbook, Peng's Global strategy 5E draws on the lastest research and integrates three leading views while providing innovative, comprehensive coverage."  Publisher description 
<br/><br/><label>ISBN: </label>9780357512364 0357512367 
<br/><br/><label>Nat. Bib. No.: </label>GBC104184  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020080075  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>International business enterprises--Management.<br/>Business planning.<br/>Globalization.
<br/><br/><label>LC Class. No.: </label>GS HD 2755.5   / P46 2022