Shaconey bites unwrap flavor, bite by bite (A Feasibility Study)/
Althea Kisha A. Martinez, Anna Grace V. Tumolak, Avy G. Vergara, Bruce Marshall Nesta T. Sajines and Christine Joy B. Manes.
- Technological University of the Philippines, Manila. 2025
- xii, 129 pages. 29cm
Bachelor's thesis
College of Liberal Arts.--
Includes bibliographic references and index.
This feasibility study assesses the viability of launching Shaconey Bites, a snack brand dedicated to providing health-conscious, locally sourced snacks that cater to the growing demand for nutritious and sustainable food options. The study evaluates critical business components, including market demand for healthier snacks, financial sustainability, operational scalability, and the brand's social and environmental contributions. Through comprehensive market analysis, the study identifies a strong consumer preference for natural, healthy snacks and highlights untapped opportunities for growth within the Filipino snack market. Financial projections suggest a profitable and scalable business model, underpinned by strategic partnerships with local farmers and suppliers, ensuring cost-effective sourcing. Furthermore, the study emphasizes Shaconey Bites' commitment to sustainability, with initiatives such as eco-friendly packaging and a focus on reducing food waste, while contributing to local economic development. The findings confirm that Shaconey Bites has a clear path to successful implementation and can establish a lasting presence in the health-conscious snack industry.