Dollente, Kristine Cielo M.  <br/><br/>
Leadership Characteristics And Employee Morale Among Generation X And Millennials In The Selected Bpo Companies In Quezon City/  Accenture, Alorica, And Concetrix: 
Kristine Cielo M. Dollente, John Mark M. Garcia, Michaela B. Mora, Rosa Cecilia G. Ofiana, Erica G. Rico and Gyann Ross A. Valdepeņa.-- 
 - Technological University Of The Philippines, Manila.  2025 
 - x, 127 pages.  29 cm 
<br/><br/> Bachelor's thesis 
<br/><br/>College of Liberal Arts.-- 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> Leadership plays a crucial role in shaping employee morale, especially in the diverse and<br/>fast-paced environment of the BPO industry. With the increasing generational diversity in<br/>workplaces, understanding the leadership preferences of Generation X and Millennials has<br/>become essential. This study explores the relationship between leadership characteristics<br/>and employee morale in three BPO companies in Quezon City, Philippines. Data were<br/>gathered from 240 respondents, equally representing both generations, through validated<br/>Likert-scale surveys to assess leadership preferences and their impact on morale. Results<br/>revealed that transformational and democratic leadership styles were the most preferred for<br/>their focus on collaboration, innovation, and inclusivity, with Millennials showing a<br/>stronger inclination toward flexibility and inclusiveness. Transactional leadership was<br/>moderately appreciated for its structured recognition of performance, while bureaucratic<br/>leadership was the least favored due to its rigidity, which negatively impacted morale. The<br/>study highlights that aligning leadership styles with generational preferences significantly<br/>enhances employee morale. Organizations are encouraged to adopt flexible leadership<br/>strategies that balance structure with adaptability, emphasize inclusivity, and foster<br/>transformational and democratic approaches. By addressing generational differences,<br/>businesses can bridge gaps, improve employee satisfaction, and boost productivity in the<br/>BPO sector.<br/>Keywords: Leadership Characteristics, Employee Morale, Generation X, Millennials, BPO Companies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial Management<br/>Leadership Characteristics
<br/><br/><label>LC Class. No.: </label>BTH HD 28   / D65 2025