Aquino, Romina Christine  <br/><br/>
Drivers Of Consumer Purchase Intent For Products With Eco-friendly Packaging/ 
Romina Christine Aquino, Daniella G. De Castro, Michael John A. Domingo, Princess Miles T. Obuyes, Rianne Marriel P. Rosete and Rica Mae Tividad.-- 
 - Technological University of the Philippines, Manila.  2025 
 - v, 117 pages.  29 cm 
<br/><br/> Bachelor's thesis 
<br/><br/>College of Liberal Arts.-- 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> As sustainability becomes a global priority, eco-friendly packaging is appearing as<br/>a key factor influencing consumer purchase decisions. This study explores the drivers of<br/>consumer purchase intent for products with eco-friendly packaging, focusing on<br/>environmental awareness, perceived value, brand reputation, and emotional appeal. Using<br/>a mixed-methods approach, the research combines surveys and interviews with diverse<br/>consumer groups to find underlying motivators. Additionally, demographic factors, such<br/>as age, income, significantly affect purchase intent. The study highlights the importance of<br/>transparent communication and innovative packaging design in fostering positive<br/>consumer perceptions. These insights provide actionable strategies for businesses to<br/>enhance their market appeal and contribute to sustainable consumption patterns. This study<br/>illustrates the growing importance of sustainable consumption by examining the factors<br/>that affect consumers' willingness to buy products with eco-friendly packaging. Social<br/>influence, perceived quality, and environmental awareness are all significant factors<br/>influencing purchase intent. Based on the result of the study collected and interpreted in<br/>the respondents’ profile – age and residency. A significant number of respondents are Male,<br/>and ages fall between 18 to 22 years old, and all of them reside in Quezon City, Philippines.<br/>They found out that most of the respondents strongly agree that when eco-friendly products<br/>have packaging with materials that satisfy their quality standards, they were willing to<br/>purchase them. Furthermore, it is recommended that even though price sensitivity is still a<br/>consideration, many buyers are prepared to pay more for goods they believe to be of higher<br/>quality or produced ethically, especially when the advantages to the environment are<br/>obvious.<br/><br/>Keywords: Eco-Friendly Packaging, Social Influence, Environmental Awareness,<br/>Perceived Value, Transparent Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial Management<br/>Eco-Friendly Packaging
<br/><br/><label>LC Class. No.: </label>BTH HD 28   / A68 2025