Abarra, Louise patricia <br/><br/>
Analysis of Black drp cafe using 8 p's Marketing mix :  Basis for Marketing Plan/ 
Louise Patricia B. Abarra, Gian clifford T. Betalas, Lance P. Juan, Louie anthony P. Matro, Vanjon B. Perez.-- 
 - Manila:  Technological University of the Philippines  2024. 
 - xi, 118 pages.  29cm. 
<br/><br/> Bachelor's Thesis 
<br/><br/>College of Liberal Arts.-- 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> Marketing Strategy gaps have been found to be an adverse circumstance in a Coffee shop<br/>establishment. This research study is designed to propose a Marketing Plan to improve the<br/>effectiveness of current marketing efforts and achieve specific business objectives. The<br/>study involved a comprehensive analysis of the existing marketing strategies, identified<br/>areas of improvement, and proposed actionable recommendations to optimize the overall<br/>marketing approach. This study used a quantitative descriptive with a reliability result of<br/>0.99 using Cronbach Alpha. A total of 24 survey questions and 176 respondents in selected<br/>Coffee Shop restaurants in Tagaytay city were retrieved in this study. The statistical<br/>treatment such as, Weighted mean, Likert Scale, Analysis of Variance (ANOVA), were used<br/>in the analysis. was revealed that the respondents assessed the Eight-Dimensional of<br/>marketing mix as strongly agree with the overall mean of 4.2%. The findings have shown<br/>that there is no significant difference between the eight P’s marketing mix when it is<br/>grouped according to their demographic profile with a sigma of 0.12 in terms of age, the<br/>p-value of 0.20 based on gender, and an overall sigma of 0.07 based on educational<br/>attainment. It also answered the hypothesis. It is concluded that the coffee shop should<br/>focus on improving the quality of the dining experience. This also involved enhancing the<br/>taste and presentation of the food, ensuring a pleasant and clean atmosphere, training staff<br/>for better customer service, and actively seeking and addressing customer feedback.<br/>Improving the overall performance in providing an excellent dining experience is likely to<br/>have a positive impact on customer satisfaction.<br/><br/>Keywords: Coffee Shop Restaurant, Marketing Strategy gaps, Marketing Strategy<br/>Performance. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coffee Shop Restaurant, Marketing Strategy gaps, Marketing Strategy Performance
<br/><br/><label>LC Class. No.: </label>BTH TX 911.3  / A23 2024