Faustino, Kaira Ann Q. <br/><br/>
Consensual:   a digital campaign for hara clinic’s app promoting consent to young couples in manila/ 
Kaira Ann Q. Faustino, and Eliza Marie Tajunio.-- 
 - Manila:	  Technological University of the Philippines,	  2025. 
 - 200pages:  29cm. 
<br/><br/> Bachelor's thesis<br/> 
<br/><br/>College Of Architecture and Fine Arts.--<br/> 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> Rooted in rising reports of gender-based violence and persistent gaps in Philippine sex<br/>education, this study investigated whether a mobile-first, culturally attuned consent campaign<br/>could improve young couples’ knowledge and behaviours. Partnering with Hara Clinic, a<br/>Pasig-based sexual-health provider, the project delivered “ConSensual,” an Android<br/>application reinforced by social-media creatives and an activation booth in Manila. The study<br/>sought to (1) design an accessible, stigma-free learning tool on sexual consent; (2) measure<br/>changes in awareness, attitudes, and intended practices; and (3) appraise user experience to<br/>inform future scaling. A mixed-methods, quasi-experimental design combined<br/>pre-/post- online surveys (n = 104) with in-depth interviews (n = 11). Descriptive statistics,<br/>weighted means, and thematic analysis triangulated quantitative shifts and qualitative nuance.<br/>Post-campaign awareness rose from a mean of 4.21 to 4.36 on a five-point scale; 94% of<br/>participants reported greater confidence discussing consent; and 84% rated the app easy or very<br/>easy to use. Informative posts, articles, and video content were most valued, while privacy,<br/>Tagalog localization, and interactive quizzes surfaced as desired enhancements. Interviews<br/>confirmed improved boundary negotiation yet flagged media misrepresentations and parental<br/>silence as enduring barriers. A brief, digitally mediated intervention can meaningfully<br/>strengthen consent literacy and dialogue among Metro Manila youth, provided content is<br/>credible, visually engaging, and endorsed by trusted health actors. Scale distribution through<br/>mainstream app stores, add multilingual and gamified modules, forge influencer partnerships<br/>for wider reach, and institute monitoring with Hara Clinic to sustain updates, evaluate<br/>behavioural outcomes, and extend services to rural settings. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Gender-based violence (GBV)<br/>Philippine sex education<br/>Mobile-first campaign
<br/><br/><label>LC Class. No.: </label>BTH N 85  / F38 2025