Tubong Bolinao: An Integrated Branding Initiative for the Binunguey Vendor's Association (BIVA) to Increase Relevance and Brand Exposure Bolinao, Pangasinan
Karl Francis B. Caranza,
- Manila: Technological University of The Philippines, 2023.
- xi, 255pages 29cm
Bachelor's Thesis
College of Architecture and Fine Arts.--
Includes bibliographic references and index.
This research presents an integrated branding initiative, titled "Tubong Bolinao" designed to enhance the relevance and brand exposure of the Binunguey Vendors Association in Bolinao, Pangasinan. The initiative aims to elevate the visibility and recognition of Binunguey, a traditional delicacy that holds cultural significance in the municipality Bolinao. By implementing a comprehensive branding strategy encompassing online and on-site advertising campaigns, visual design, marketing and promotion, community engagement, and digital presence, the research project aims to empower the Binunguey vendors and create a sustainable platform for them to thrive. "TUBONG BOLINAO'' highlights the local heritage and the origin of Binunguey, emphasizing the authentic connection to the Bolinao community. The term "integrated branding initiative" suggests a comprehensive approach that combines various strategies and channels to establish a cohesive brand presence. The focus on the "Binunguey Vendors Association (BIVA)" demonstrates the specific target group involved in the initiative. The primary goal of the research is to enhance the relevance and brand exposure of Bolinao's Binunguey, highlighting the significance of establishing a strong brand identity and expanding awareness and recognition for Binunguey within and beyond the Bolinao community. The research findings reveal positive outcomes, highlighting the effectiveness of assets such as social media posts, mascots, banners, and a captivating logo build-up sign in promoting and enhancing the brand of Bolinao's Binunguey.