Tupig Topick: Branding and an Advertising Campaign to Promote Eya's Special Tupig in Laoac Pangasinan/
Ellsid P. Vicmudo
- Manila: Technological University of The Philippines, 2024.
- viii, 218pages 29cm
Bachelor's Thesis
College of Architecture and Fine Arts:
Includes bibliographic references and index.
This Research presents an integrated branding initiative, title “Tupig to Pick” designed to enhance the relevance and brand exposure of the Eya’s Special Tupig Business in Laoac Pangasinan. The initiative aims to elevate the visibility and recognition of Eya’s Special Tupig a traditional delicacy that holds cultural significance in the municipality Laoac. By implementing a comprehensive branding strategy encompassing online and on-site advertising campaign, visual design, marketing and promotion, community engagement, and digital presence, the research project aims to empower the Eya’s Special Tupig and create a sustainable platform for the thrive. “Tupig to Pick” highlights the local heritage and the origin of Eya’s Special Tupig, emphasizing the authenic connection to the Laoac community. The term “integrated and branding initiative suggests a comprehensive approach the combines various strategies and channels to establish a cohesive brand presence. The focus on the “Eya’s Special Tupig Business” demonstrates the specific target group involved in the initiative. The primary goal of the research is to enhance the branding and promote of Eya’s Special Tupig Laoac, highlighting the significance of establishing a strong brand identity and expanding awareness and recognition for Eya’s Special Tupig within and beyond the Laoac Pangasinan. The research findings reveal positive outcomes, highlighting the effectiveness of assets such as social media post, banners, and a captivating logo build-up sign promoting and enhancing the brand of Laoac Eya’s Special Tupig.