Masagca, Roel T.  2024 <br/><br/>
Ay, Salabat Iced Salabat Exploring the views of young professionals on Ludy's Ginger Tea in Digital Advertising Campaign/   Roel T. Masagca 

 - Manila:  Technological University of The Philippines,  2024. 
 - vii, 179pages  29cm 
<br/><br/> Bachelor's Thesis 
<br/><br/>College of Architecture and Fine Arts: 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> This study explores the effectiveness of a digital advertising campaign for Ludy's Salabat, a<br/>ginger tea product, in targeting young professionals in Metro Manila. The study uses a<br/>mixed-methods approach, combining quantitative surveys and qualitative interviews, to assess the<br/>preferences and perceptions of young professionals regarding digital advertising strategies and<br/>their impact on brand awareness and consumer behavior. The research findings emphasize the<br/>importance of engaging video content, vibrant visuals, and authentic testimonials in capturing the<br/>attention and interest of young professionals. The study also highlights influencer collaborations<br/>and personalized messaging as effective strategies for enhancing brand product credibility and<br/>reach. Additionally, the research underscores the significance of continuous monitoring and<br/>evaluation of campaign performance and adjustments based on consumer feedback and market<br/>trends to ensure long-term success in digital advertising. Overall, the study provides actionable<br/>insights and recommendations for optimizing digital advertising campaigns targeting young<br/>professionals, with implications for practitioners and researchers in digital advertising. 
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