Dela Cruz, Aubrey Jhoy A.  <br/><br/>
Refreshing perspective:  An advertising campaign for riverise water station / 
Joseph Fernand B. Rendon .-- 
 - Manila:  Technological university of the Philippines,  2024 
 - 150pages:  29cm. 
<br/><br/> Bachelor's thesis 
<br/><br/>College of Architectuure and Fine Arts .-- 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> A comprehensive advertising campaign was designed to enhance the brand visibility and<br/>consumer engagement of Riverise Water Station, a water refilling business in Metro Manila. The<br/>study addresses the critical challenge faced by Riverise's limited brand awareness and market reach<br/>by creating a new brand identity and implementing specific marketing strategies.<br/>The campaign includes a multi-faceted approach, leveraging print, digital, and social<br/>media platforms to create cohesive and impactful promotional content. The objectives are to<br/>increase brand recognition, improve social media presence, and develop a distinct logo and brand<br/>image that resonates with consumers. By employing these strategies, researchers aim to elevate<br/>Riverise Water Station's market position and attract a broader customer base.<br/>This research also explores the role of advertising in shaping consumer perceptions and the<br/>effectiveness of various marketing tactics in the context of water refilling stations. The findings<br/>and insights gained from this study can serve as a valuable resource for similar businesses seekingto enhance their marketing efforts and for future researchers in the fields of advertising and small<br/>business branding. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaign<br/>Riverise water sastion<br/>Brand visibility
<br/><br/><label>LC Class. No.: </label>BTH HF 5823   / D45 2024