Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Eight edition, global edition. 
 - 508 pages :   illustrations ;   28 cm. 
<br/><br/> Year of publishing is in fact 2017. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292222691 1292222697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Annonsering<br/>Communication in marketing<br/>Relationship marketing<br/>Advertising<br/>Advertising, Classified<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5415.123   / C56 2018