Chaston, Ian.

Knowledge-based marketing : the twenty-first century competitive edge. - London : Sage Publications, 2004. - xi, 274p. : illus. ; 24cm.

Includes references (p. 254-267) and index.

0412900026, 0412900034 (pbk.)

2003115423


Marketing.
Marketing--Management.
Knowldege management.
Knowledge--Economic aspects.

HF 5415 / C48 2004