Chaston, Ian.
Knowledge-based marketing : the twenty-first century competitive edge.
- London : Sage Publications, 2004.
- xi, 274p. : illus. ; 24cm.
Includes references (p. 254-267) and index.
0412900026, 0412900034 (pbk.)
2003115423
Marketing.
Marketing--Management.
Knowldege management.
Knowledge--Economic aspects.
HF 5415 / C48 2004