The fundamentals of graphic design /
Gavin Ambrose, Paul Harris & Nigel Ball.
- Second edition.
- 191 pages : color illustrations ; 23 cm.
Includes index. "First published in Great Britain in 2009, by AVA Publishing, SA"--Title page verso.
Graphic design as a discipline -- Influenced and creative elements -- The graphic design process -- Delivering the message -- Procuring work -- The production process.
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
9781474269971 1474269974
Graphic arts. Commercial art. Advertising layout and typography.