Wright, John Sherman,  1920- <br/><br/>
Advertising / 
John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1982. 
 - xiv, 545 p., [16] p. of plates :  ill. (some col.) ;  27 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007072069X :  $21.95 (est.) 
<br/><br/><label>LCCN: </label>81008408  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W7 1982 
<br/><br/><label>Dewey Class. No.: </label>659.1