Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 10eth ed.  
 - xxxiv, 842 pages :  col. ill.  ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. 
<br/><br/> Young Adult 
<br/><br/><label>ISBN: </label>9780078028977 (alk. paper) 0078028973 (alk. paper) 
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823  / B38 2015 
<br/><br/><label>Dewey Class. No.: </label>659.1